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Content Guidelines

Last updated: September 29th, 2015

These guidelines describe the basic mobile advertising standards for publishers and for advertisers including demand side platforms, ad networks, agencies, respectively, willing to retain the services of Albion Media Strategy (AMS).

In order to work with AMS, you are required to agree and understand to follow and abide by these guidelines. AMS reserves the right to update these guidelines at any time by posting notice of such changes at its website or by otherwise providing notice. By continuing to work with AMS subsequent such posting or notice, you agree to any updated version of these guidelines.


The following content is prohibited:

  • Content or material promoting or containing links related to pedophilia, incest, bestiality, child sexual exploitation; or

  • Content or material promoting or containing links related to illegal activities including but not limited to illegal drugs, drugs paraphernalia, terrorism, criminal activities, including but not limited to “how-to” information on bomb-making, lock-picking, and similar topics; hacking/cracking content; or

  • Content or material promoting or containing links related to graphic or explicit violence or which is hate, offensive, defamatory, profane, discriminatory or that advocates the superiority of a specific race/ethnic group, national origin, color, religion, sex, sexual orientation, language, status as a veteran or any other legally protected status; or

  • Content or material promoting or containing links that are disparaging to AMS or any of its publishers or ads vendors; or

  • Content or material promoting or containing links that are libelous, harassing, abusive, unlawful , fraudulent, containing phishing activities from fraudulent background, where the user is supposed to give personal information (telephone number, bank details and etc.); or

  • Content that has links or promotes activities that are understood or seen as Internet abuse including but not limited to, use of spyware, malware, bad ware, corrupted files viruses, or other materials that are intended to or damage or render inoperable software of hardware; or

  • Content or material promoting or containing links that violate or infringe upon any third party intellectual property rights or any other third party rights, including but not limited P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement; or

  • Content or materials showing flashing, shaking creatives and misleading banners, including but not limited to imitating activities from known brands, featuring Pay per click or pay per search programs, Chat/Instant Messaging, Video chat and live streaming, and/or malicious or suspicious activity.

(IAB9) Hobbies & Interests
  • (IAB23) Religion & Spirituality

(IAB25) Non-Standard Content
  • (IAB25-2) Extreme Graphic/Explicit Violence

  • (IAB25-5) Hate Content

  • (IAB25-6) Under Construction

(IAB26) Illegal Content, which includes
  • (IAB26-1) Illegal

  • (IAB26-2) Warez

  • (IAB26-3) Spyware/Malware

  • (IAB26-4) Copyright Infringement

  • Displaying ads that are hidden from the user are prohibited; Advertiser’s destination URL must be written in a supported markup language (xhtml, wml, chtml, or html for PDAs), viewable in mobile web browsers and must link to a working mobile website, related to the applicable Advertisement; and Advertiser’s destination URL must work properly; no deceptive ads are accepted;

  • Add pop-up ads (including pop-overs and pop-unders), and ads that automatically redirect the user or initiate a download without user interaction (i.e. click, touch etc.) are prohibited;

  • “Click-to-call” numbers must connect customers to advertiser’s business. Toll or fee-based telephone numbers that require additional payment by the caller are not allowed.

  • Phone numbers must be functional (no fax number is permitted); and must be local or domestic to the country advertiser’s Advertisements are targeting, and telephone numbers must use the correct format for the target country.

  • Proper grammar conventions should be followed.

  • Use of common text message abbreviations is permitted.

If you have any questions, comments, or concerns about any of our content policy, please contact

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